Katinka Nyberg – Pioneering the Path of Passion at Arduua
Founder & CEO | Passionate Mountain Runner | Visionary Entrepreneur.
Greetings, I’m Katinka Nyberg, the Founder and CEO of Arduua—and an ardent mountain runner devoted to building a global community united by the love of the trails.
My trail running journey began at the age of 44, when a single spark of curiosity ignited a lifelong passion. What started as a personal challenge quickly transformed into a powerful movement. I reshaped my life—transitioning from a career as a successful IT entrepreneur to dedicating myself fully to the world of mountain running and coaching innovation.
For me, Skyrunning and Trail Running represent far more than sport—they are a way of life. They embody resilience, adventure, and connection with nature. They teach us to embrace challenges, to keep moving forward when the path gets steep, and to discover strength in both body and mind.
The journey of building Arduua has been one of vision, perseverance, and shared passion. From humble beginnings to an international coaching and training community, every milestone reflects the collective effort of our coaches, athletes, and partners. Yet what excites me most is not what we’ve achieved—but what lies ahead.
As I continue to lead Arduua into the future, my mission remains clear: to empower runners around the world to train smarter, live stronger, and connect deeper with the mountains and themselves. Together, we’re shaping the next chapter of trail running—one stride, one summit, one story at a time.
Credentials & Experience:
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Founder & CEO, Arduua (2020–Present)
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Founder & CEO, Atrox Development AB (2004–2018) – successfully acquired by Telia Company in 2018
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Bachelor of Science in Business Engineering
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Passionate Mountain Runner & Skyrunning Enthusiast
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Based in Stockholm, Sweden
Ready to Explore the World of Arduua?
If you’re curious to discover more about how we train, our personalized Coaching Plans, or our Trailrunning Garments, I invite you to explore our community—or reach out to me directly.
Let’s continue to grow, evolve, and inspire—together.