SkyRunner becomes Arduua
Today we are very happy and proud to announce that SkyRunner becomes Arduua, a worldwide community for all of us passionate Skyrunners, joining Skyrunner’s all over the world with the same value base and interest.
This is the story behind our new name…
Ardua = Steep in Latin
Arduus = Steep, hard, unattainable
Arduous = Hard to accomplish or achieve
Arduua is the “state of the art” feeling of happiness when you achieve something very unattainable that you’ve been working very hard for, for a very long time.
When you stand there on the starting line to the adventure of your life that you’ve been looking forward to for so long, it is always a special feeling. You are well prepared, you are strong, your heart is pounding, and you know you can do it.
The first uphill section to the highest peak in the race is steep, it’s hard, and giving up is not an option. After many hours of climbing, when you finally reach the top of the mountain watching the beautiful views. That feeling can’t be described in words. WoW! Is this? Now it’s downhill. You know you are good at it, and you are fast. You’re literally flying down the mountain feeling strong light and free.
Finally, when you reached the finish-line after many many of hours of running, you feel that you can do anything you want. You reached Arduua!
This is our new logo. Isn’t it nice!